Fans of Australian hit show Bluey will get the chance to step beyond the screen and into the Heeler family's world in a Brisbane exclusive.
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Opening in August 2024, Bluey's World is an immersive experience bringing the beloved series to life.
Visitors will step into Bluey with life-size sets, interactive play and a "mesmerising soundscape", all inspired by much-loved episodes.
Bluey's World will be housed in a purpose-built 4000 square metre venue at entertainment precinct Northshore Brisbane.
The venue will be available for birthday parties and feature a gift shop, cafe and playground.
"Bluey is a homegrown superstar who has captured the imagination of families worldwide," Brisbane Lord Mayor Adrian Schrinner said.
"Bluey's World is a unique and significant tourism offering that will draw people to our city from around the globe."
The attraction is tipped by Tourism and Events Queensland to generate up to $18 million in visitor spending.
The children's television show is critically acclaimed and a global hit, watched in more than 60 countries, and follows the adventures of Bluey, a blue heeler who lives with her mum, dad and little sister Bingo.
The series is produced by Ludo Studio for ABC Kids and is co-commissioned by ABC Children's and BBC Studios Kids & Family.
