Flagstone Coles finishes in top 10 for SecondBite campaign as celebrity chef Matt Preston gets behind the cause

Feeding the hungry: Coles' chief property and export officer, Thinus Keeve, and celebrity chef Matt Preston, launch the SecondBite campaign.
Feeding the hungry: Coles' chief property and export officer, Thinus Keeve, and celebrity chef Matt Preston, launch the SecondBite campaign.

Flagstone shoppers have been lauded for their generosity in helping to feed hungry Australians.

Flagstone Coles customers have helped the store finish in the top 10 place in the SecondBite campaign, raising almost $4000 - enough to buy 19,595 meals.

The money was raised through the sale of $2 donation cards at the store during Coles' national appeal.

The total raised by Flagstone customers at one of the country's newest stores - the suburb's shop only opened in March - made the staff proud.

"The team here at Flagstone have been blown away by the support from the local community to raise funds for such an important cause this winter," store manager Steve Kwiatkowski said.

"Fundraising is very important to our team and were thankful to be able to show our support for vulnerable Queenslanders who might have found themselves unemployed or experiencing homelessness during COVID-19."

Queensland manager Jerry Farrell hailed the customers from the sunshine state.

"The outstanding generosity of our Queensland customers will help SecondBite deliver more than one million meals to people in need across the state," he said

"In addition to the funds raised during this appeal, Coles has donated grocery essentials to the retail value of $7.9 million to vulnerable Australians during COVID-19."

Grand opening: Coles state general manager Jerry Farrell, store manager Steve Kwiatkowski and regional manager Tanya Travis at the opening of the Flagstone store in March.

Grand opening: Coles state general manager Jerry Farrell, store manager Steve Kwiatkowski and regional manager Tanya Travis at the opening of the Flagstone store in March.

SecondBite recruited celebrity chef Matt Preston for its campaign.

CEO Jim Mullan was impressed with the effort.

"We would like to thank Coles and their customers for their continued support of SecondBite this winter," he said.

"To have raised nearly $1 million in just two weeks is an incredible effort, particularly during these tough times.

"The money raised will help us deliver the equivalent of 4.9 million meals to feed vulnerable Australians, such as those who are unemployed, single parent families, people experiencing homelessness and elderly Australians."

Flagstone finished in 10th place. Fairfield Central was first, followed by Benowa Village, The Pines, Alderley, Coomera City Centre, Beenleigh, Nambour, Maroochydore and Indooroopilly.

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