Coles launches five-week campaign for cancer affected families

JIMBOOMBA and Yarrabilba shoppers can help make a difference for cancer affected families in the lead up to Christmas.

FESTIVE SPIRIT: Redkite CEO Monique Keighery called on Coles shoppers to support struggling families this Christmas.

FESTIVE SPIRIT: Redkite CEO Monique Keighery called on Coles shoppers to support struggling families this Christmas.

Coles has partnered with Redkite to launch a five-week campaign from November 1 to December 4 to help families pay for household bills, medical expenses and travel costs.

To support the cause, shoppers can purchase a $2 donation card at Coles stores in Jimboomba and Yarrabilba with proceeds directed to Redkite.

According to 2018 Australian Bureau of Statistics data, medical and hospital service costs have soared 31 per cent.

 Redkite CEO Monique Keighery said the cost burden on families dealing with cancer was not getting any easier.

“This time of year is especially challenging for children with cancer and their families, with many families needing to take time off work to be at their child’s bedside,” she said.

“Cancer doesn’t stop for Christmas, and between Christmas and New Year, around 30 families’ lives will be shattered by the news that their child has cancer.”

Coles state general manager Jerry Farrell said it was important to put financially struggling families first.

“Cancer touches the hearts of so many of our customers and team members so we want to give our customers the opportunity to show their support for families in need,” he said.

Redkite has been able to provide assistance to 335 families affected by cancer across Queensland with financial support from Coles.

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