Road users are being urged by the Australian Road Safety Foundation (ARSF) to sign the Fatality Free Friday pledge ahead of the national initiative on May 26.
Fatality Free Friday aims to create a culture where road users not only take responsibility for their own decisions, but also demand safe practice from family, friends, and professional drivers.
ARSF founder and CEO Russell White said Fridays remained one of the deadliest days of the week on Australian roads, accounting for 214 fatalities in 2016, or 16 per cent of the total road roll.
Last year, only two out of 53 Fridays were Fatality Free and 1300 people nationwide lost their lives on roads.
“We need to create a culture where every individual actively seeks to avoid risks – whether speeding, using their mobile phone, or driving erratically – and also calls out other drivers on bad behaviour behind the wheel,” he said.
“Every decision made on or around the road can be the difference between life and death.”
Sign the pledge online at fatalityfreefriday.com.au.
